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Brand them with your suppliers logo, your logo barcodes or QR code even.Use your products in a way you never did before 19.If you need to trial a regional market or neighbourhood or need to sell on a seasonal basis, use vacant or slack premises that are unused and help regenerate the city in the process. Local municipal councils are a great source of vacant units as they need to regenerate old neighbourhoods.

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The Guerrilla marketing tactics below are your means to this end. Give a Graffiti artist some free drawing space by letting him use his artistry on your shutters or paint a mural on the side of your Building e.g Homeless Charity Simon Community building. Create in-house exhibitions in vacant display space on your premises to make it more trendy, appealing and noticeable. Flaghship Department store Brown thomas use art installations from 17 local Artists. Get their attention with a head turning window display even if it comprises stuff you may not eventually sell and chances are, passers-by can be turned into passing trade.

You may be mentioned by word of mouth and profiled in the media. Get a live display real human beings like your staff work in your windows. Create a Smashed window effect as seen in this Apple Store just using window paint. Put up a controversial Political slogan to get noticed.

Take a look at what marketing, events & design creatives are using around the world today.

Scan through some of these Global Cool hunting curators: 42.

Luke Abbott Social media professional in rounds up: “10 Low Budget Guerrilla Marketing examples” 50.

Amy-Mae Elliot has a cool roundup of videos in Mashable in: “10 Excellent Examples of Guerrilla Marketing Campaigns” In Short: Offline Guerrilla Marketing is about using your Marketing Mix in an unexpected way in unexpected places with unexpected tools: shock, raise eyebrows, titillate and pull at your public’s emotional strings at street level.

Guerrilla marketing behaviour delivers publicity via local unconventional marketing activity that makes people sit up and notice..think “Shock & Awe”. The oldest guerrilla trick is old fashion PR so keep at it.

Pick up the phone and give local journalists what they need most; great news content – its all about spinning your activity to make it a human interest story.

Clever if its used on a route like a bridge with high footfall, allowing you to target specific locations or neighbourhoods. the Movie Troll-hunter was marketed using a stencil on Bridges in the city saying “Troll Below” sparking off curiosity. Use 3d Floor artist to do something mind-boggling outside your premises front door 10. Play with outdoor installations: turn an outdoor sign or piece of public works into something new and entertaining. Yarn bombing is a good example of people decorating the urban environment & using a product in an unexpected but decoratively visible way – an arts and craft supplier for example could supply free yarn to a knitting Circle and encourage Guerrilla Yarn bombing in the locality.

In this picture, local electricity board ESB worked with the municipal authorities to revitalise the cultural quarter in Dublin by using a Street artist to work on the theme of Electricity on an old Building they own in the district: Here is a great example from Ikea: Ikea Follows Banksy and Turns to Graffitti Street Art Caveat: Be careful when engaging in street tactics as you are encroaching on public space – people usually forgive you for imposing your image or promotion on a public space only if it is entertaining, temporary, and an improvement to the environment or aesthetic. Chalk it up :write your website in chalk outside a major event related to what you do say in the carpark or registration driveway 11. Catch some enjoyable examples in Time Magazine’s photogallery on “The Fine Art of Yarn Bombing” 16. Another great example : Le Cool and Dublin city council used open-sourced collaboration on Dublin Park(ing) Day.

Profit) using unconventional methods such as investing energy and ideas instead of money.” Here is a great blog outlining the tactical thinking and mindset that can help you win the war.

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