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Shortly after, the Office of Special Plans was created with a more focused goal of selective intelligence vetting outside the normal chartered intelligence apparatus, with foreign propaganda activities moved to the Office of Information Activities under the direction of the Assistant Secretary of Defense for Special Operations and Low Intensity Conflict.

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When it came to light, the Pentagon was initially criticized for simply using a perception management office to influence foreign states.

The OSI was dismantled less than five months after its creation when sources alleged to the press that one of its goals was domestic influence, similar to the Iran-Contra era Office of Public Diplomacy.

A consumer may rationalize that if they have heard of a brand, the company must be spending a fair sum on advertising.

If it is spending a lot on advertising, then the company must be reasonably profitable which means that other consumers must be buying the product and they must be satisfied enough with its performance; therefore, the product must be of reasonable quality.

The Army has decided that it is now necessary that these specialists be included in the transformed brigades and deal with "everything from analyzing the enemy's propaganda leaflets to talking with natives to see what the Army can do to make them their friends", said 3rd Brigade's Civil Affairs Officer Maj. Businesses shape the perceptions of the public in order to get the desired behavior and purchase patterns from consumers.

In terms of advertising and brand image, without a perception to manage, no other form of communication can happen.

That certainly highlights the importance of the brand image.

However, some research indicates that just being a known brand dramatically affects how consumers perceive it.

Actions to convey and/or deny selected information and indicators to foreign audiences to influence their emotions, motives, and objective reasoning as well as to intelligence systems and leaders at all levels to influence official estimates, ultimately resulting in foreign behaviors and official actions favorable to the originator's objectives.

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