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Just because reality has not been perceived, does not mean that it is not real." Organizations use perception management in daily internal and external interactions as well as prior to major product/strategy introductions and following events of crisis.Life cycle models of organizational development suggest that the growth and ultimate survival of a firm is dependent on how effectively business leaders navigate crisis, or crisis-like, events through their life cycles.
A consumer may rationalize that if they have heard of a brand, the company must be spending a fair sum on advertising.
If it is spending a lot on advertising, then the company must be reasonably profitable which means that other consumers must be buying the product and they must be satisfied enough with its performance; therefore, the product must be of reasonable quality.
Businesses may even contract with other businesses to conduct perception management for them, or they may conduct it in-house with their public relations staff.
As Stan Moore has written, "Just because truth has been omitted, does not mean that truth is not true.
Carl Bernstein wrote in 1977 that "The CIA in the 1950's, '60's, and even early 70's had concentrated its relationships with journalists in the most prominent sectors of the American press corps, including four or five of the largest newspaper in the country, the broadcast networks, and the two major weekly news magazines." David Atlee Phillips, a former CIA station chief in Mexico City, described the method of recruitment years later to Bernstein: "Somebody from the Agency says, 'I want you to sign a piece of paper before I tell you what it's about.' I didn't hesitate to sign, and a lot of newsmen didn't hesitate over the next twenty years." The term "perception management" is not new to the lexicon of government language.
For years the FBI has listed foreign perception management as one of eight "key issue threats" to national security, including it with terrorism, attacks on critical US infrastructure, and weapons proliferation among others.The FBI clearly recognizes perception management as a threat when it is directed at the US by foreign governments.Deception and sleight of hand are important in gaining advantages in war, both to gain domestic support of the operations and for the military against the enemy.Actions to convey and/or deny selected information and indicators to foreign audiences to influence their emotions, motives, and objective reasoning as well as to intelligence systems and leaders at all levels to influence official estimates, ultimately resulting in foreign behaviors and official actions favorable to the originator's objectives.In various ways, perception management combines truth projection, The phrase "perception management" has often functioned as a euphemism for "an aspect of information warfare." A scholar in the field notes a distinction between "perception management" and public diplomacy, which "does not, as a rule, involve falsehood and deception, whereas these are important ingredients of perception management; the purpose is to get the other side to believe what one wishes it to believe, whatever the truth may be." The phrase "perception management" is filtering into common use as a synonym for "persuasion." Public relations firms now offer "perception management" as one of their services.This was similarly seen in 2003 with accusations that the government embellished the threat and existence of weapons of mass destruction in Iraq.Tags: Adult Dating, affair dating, sex dating