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His hometown, Hudson's Hope, is a cold, isolated place not far from the starting point of the Alaska Highway.

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"Once in a while, from the middle of nowhere, he'll say, 'Why is that girl doing that? ' He'll check people out in restaurants and watch how they interact.

In a way, he's thinking about the company all the time." rind spent his formative years on a grain farm in the northern hinterlands of British Columbia -- "the bush," in local parlance.

He seems perpetually lost in thought, constantly thinking about and studying the world around him.

"He's always watching his environment to apply it to the site," says Kanciar.

t 10 o'clock in the morning, Markus Frind leaves his apartment and heads to work. The problem is that he is still getting used to the idea of a commute that involves traveling farther than the distance between the living room and the bedroom.

It's a short walk through downtown Vancouver, British Columbia, but somehow the trek feels arduous. Frind's online dating company, Plenty of Fish, is newly located on the 26th floor of a downtown skyscraper with a revolving restaurant on the roof.

"We're trying to convince Max that we're interesting," she says sweetly.

That's not easy for Frind, who seems most comfortable with the world at arm's length. "And he doesn't like conflict." Frind prefers to remain a silent observer of others, who then constructs arguments and counterarguments about their motivations.

Five years later, he is running one of the largest websites on the planet and paying himself more than million a year.

Frind, 30, doesn't seem like the sort of fellow who would run a market-leading anything.

Frind will spend hours hiding in the three-bedroom apartment he and Kanciar share, furtively flipping light switches, tapping on doors, and ducking into rooms to play on his girlfriend's fear of ghosts.

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